Daily Paper Flagship / Amsterdam

For the renovation of Daily Paper’s first store in Amsterdam, we wanted to make sure it is about the clothing. Those who are familiar with the brand aesthetic know that they are not afraid to use bright colors or prints. This goes back to the founder's rich heritage of African culture combined with contemporary design. We continued telling that same story through interior design, but still have a focus on the clothing, using the store as their canvas. Using little hints referring back to their heritage like the mosaic floor, coupled with sharp lines and modern materials.

Credits

Interior & Product Design: Floor Hoeke (ownspacestudio.), as in-house spatial designer of Daily Paper
Photography: Roel Ruijs